STRATEGIC MARKETING MANAGEMENT

By Mr. Suhas Sushant Das

Dr. Ragu prasadh Rajendran

Dr. K Vinaya Laxmi

Dr. Alok Chandra

DOI: https://doi.org/10.52458/9788196111816.2023.tb

PAPER BACK ISBN : 978-81-961118-1-6

E-ISBN : 978-81-961118-0-9

DATE : 2023

PAGES :

EDITIONS : 1

LANGUAGE : English

Availalbe: Out of stock

0 0

0 0

Mr. Suhas Sushant Das

A professional with more than 25 years of experience in Indian automobile industry, serving various multinational companies in different capacities. Suhas has earned post-graduation in Mechanical Engineering from BITS Pilani and in Marketing Management from IIM Calcutta. He is a certified Project Management Professional (PMP) from PMI, Pennsylvania and also a vivid researcher. His areas of interest are Services Marketing, Digital Marketing, E-Commerce, Consumer Behaviour, Strategic Management, Project Management and Statistical Software Smart PLS

Dr. Ragu prasadh Rajendran

Ragu Prasadh Rajendran, B.E., M.M.R(USA), Ph.D. is an Assistant Professor of Marketing at SRM University, Delhi-NCR, Sonepat, Haryana. He has more than thirteen years of combined academic and corporate experience in USA and India. He was awarded Competitive Graduate Award (CGA) and Enhanced Graduate Teaching Assistantship Award (EGTA) from Southern Illinois University Edwardsville, USA and University of Texas at Arlington, USA respectively for his outstanding academic achievements. He was awarded his PhD in 2018 from SRM University, Chennai. He has more than 20 research publications to his credit in ABDC & Scopus Indexed Journals. His current research interests continue in the area of consumer behaviour and marketing strategy. He continues to teach marketing related courses at both undergraduate level and MBA level.

Dr. K Vinaya Laxmi

Dr. K Vinaya Laxmi, M.Com., MBA, M.Phil., Ph.D., is an Assistant Professor , in the Department of Management  Studies, Vardhaman College of Engineering , Shamshabad, Hyderabad in India. With a Vast teaching experience and proficiency in finance, extending her teaching services in various core courses and actively involved in research article publications in various streams and even contributed to book chapters in expert areas.

Dr. Alok Chandra

Dr. Alok Chandra, Professor author, blogger, influencer, Mentor for Corporate and success coach. Ex-Professor, Cardiff Metropolitan University UK, Swiss School of Management, Italy, University of Economics Verna Bulgaria. Lincoln University California (USA)) & INSEEC Business School, France. More than 50 papers have been published in international and national research journals. Trained more than 3000 corporate professionals across the globe. Conceived and a trademarked masterclass in Dubai and Thailand at  Sasin School of Management in  a collaboration with Chulalongkorn University and the Kellogg School of Management and the Wharton Business School. An Airforce War Veteran Wing Commander and presently Professors at Lala Lajpatrai institute of Management of the University of Mumbai