RETAIL MANAGEMENT (THEORIES AND STRATEGIES)

By Dr. SHILPA C. SHINDE

Prof. SNEHA RAVINDRA KANADE

Dr. PEEYUSH MITTAL

Dr. GANESH RAMESH TELTUMBADE

DOI: https://doi.org/10.52458/9789391842833.2022.tb

PAPER BACK ISBN : 978-93-91842-83-3

E-ISBN : 978-93-91842-84-0

DATE : 2023

PAGES : 1-192

EDITIONS : 1

LANGUAGE : English

Availalbe: Only 5 Left in Stock

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This book will expose the reader to the fundamental concepts of retailing. Understanding how a retail firm operates, the basic concerns and challenges involved, the important phrases and terminologies linked, and an awareness of the Indian retail sector are the central themes of this book. This book serves as an introduction to retail business management.

  • INTRODUCTION
  • THE ENVIRONMENT OF RETAIL MANAGEMENT
  • THEORIES ADVOCATING RETAIL MANAGEMENT CONCEPT
  • RETAIL STRATEGY
  • DEVELOPMENT OF RETAIL MARKETING
  • RETAIL BUYING AND LOGISTICS
  • ADDING VALUE TO THE CUSTOMER SERVICE
  • RETAIL SELLING AND SECURITY

Dr. Shilpa Shinde

Dr. Shilpa Shinde is postgraduate faculty at LLIM, University of Mumbai. She won the many conference prizes for technical research paper, and she also won the excellent performance award and excellent knowledge of product and process award for telecomm industry services with notable achievements.  She is certified for Quality Management by Institute of Quality Ltd. (Philip Crosby Associates, Boston). She is also Certified Internet Associate, Enterprise Routing by Juniper Networks Inc, USA. She is an alumna of NIIT (India). She has 20 years rich experience in various corporates  and in academic industry. She has a doctorate degree in Management. Earlier, she did her PGDM from Symbiosis, Pune and MMM from the University of Mumbai, India. Her doctoral thesis is indexed in semantic scholar index. Her interests area hospital services supply chain management, service operations, services outsourcing, service marketing.

Mrs. Sneha Ravindra Kanade

Mrs. Sneha Ravindra Kanade is a certified digital marketing professional. She has completed Advanced Certification in Management (Marketing) from AIMA, New Delhi.   She has corporate experience of 3 years in International Market Research domain and 12 years in teaching. She is currently pursuing PhD in Marketing. She has completed post graduate studies in Yoga and Naturopathy. Her areas of interest are personal development and history. She is the life member of Management Teacher's Consortium. She is Six Sigma Green belt certified. She had conducted certification program in Digital Marketing. She has participated in various international conferences in Management and has more than 52 research papers to her credit. She also has a patent to her credit. She has professional expertise in specializations of Digital Marketing, Social Media Marketing, E-Consumer Behavior, Retail Management, Recruitment, Marketing research etc.

Dr. Peeyush Mittal

Dr. Peeyush Mittal, (Ph.D., M.Phil., PGDS&MM, B.COM, Certified Management Consultant(CDC-DSIT), Certified Bank Trainer(IIBF-NIBM), Licentiate-III) is an Associate Professor - Marketing Management at Faculty of Commerce & Management Sciences and Deputy Director, Centre for Distance and Online Education (CDOE) at Datta Meghe Institute of Higher Education and Research (DMIHER)(DU), Wardha, Maharashtra. He has more than 25 years of blended experience of Industry –Academia of Teaching, Training, Research and Consulting. His areas of research and consulting are marketing, brand management and other dimensions of consumer behaviour. At present, he is guiding and mentoring Ph.D. and post graduate students for their research projects in the university.  

Dr. Ganesh Teltumbade

Dr. Ganesh Teltumbade is an In-charge Director & Associate Professor at MGV's Institute of Management & Research, Nashik, Maharashtra. He has 14 years of academic & 2 years of corporate experience. He has a double Doctorate in Financial Management & Commerce from Savitribai Phule Pune University, Pune. Dr. Ganesh worked as a Resource Person in various National, International conferences, seminars, workshops, FDP & MDP's. He is a recognized Research Guide under Savitribai Phule Pune University, Pune & currently 3 students pursuing their Ph.D. under his guidance. He is the recipient of the International Award for Distinguished Academician in Higher Education 2022. The publication concerns 5 Books, 38 Research papers, 4 Utility Patents, 1 Copyright & Design Patent on his account. His areas of interest are International Finance, Costing, Taxation, Big Data analysis, Healthcare, Services Marketing & Project Finance. He has professional expertise in Taxation, Financial Planning, E-commerce, E-Marketing, Big Data analysis etc.