This book has been written to give a clear picture and to evaluate lending operations of DCCBs in Andhra Pradesh. Besides, it includes a case study of the lending operations, loan recovery performance and operating performance evaluation of DCCBs in the district of Visakhapatnam.
Literatures in co-operatives are lacking, that too in the form of books. Very few people attempted to write the District co-operative central banks, Visakhapatnam. Strenuous efforts have been undertaken by Mr. N. Barou, Mr. G. M. Laud and Prof. B. N. Choubey to write books on co-operative banks in India, during various periods. Co-operators and academicians relished their contributions. I salute these soldiers of co-operation, whose names would be remembered for ever in the history of the co-operative movement in India. I am making a modest attempt to substitute the efforts of my mighty predecessors. I hope this book would be useful to the co-operators, students and teachers.
CHAPTERS
• LENDING OPERATIONS OF DCCB, VISAKHAPATNAM
I. Loan Policy
II. Agricultural Loans
a. Short-term Loans
b. Medium-term Loans
c. Long - term Agricultural Loans
III. Loans to Non-Farm Sector
IV. Borrowings Vs Loans of DCCB, Visakhapatnam
V. Justification of Profit Maximization
VI. Comparative Analysis of Loans of DCCBs in A.P.
• LOAN RECOVERY PERFORMANCE OF, DCCB VISAKHAPATNAM
I. Over dues
II. Need to Control Increasing Over dues
III. Loan Recovery Management
IV. Loan Recovery Procedure in DCCB, Visakhapatnam
V. Loan Recovery Performance of the Bank
• MARKETING OF BANKING SERVICES, DCCB, VISAKHAPATNAM OPINION STUDY OF CUSTOMERS
I. Concept of Marketing of Banking Services
II. Size of Market for DCCB, Visakhapatnam
III. Need to Introduce Marketing Strategy by DCCB,
IV. Visakhapatnam
V. Marketing Process DCCB, Visakhapatnam
VI. Marketing Mix
VII. Designing Services
VIII. Pricing the Services
IX. Business Promotion Policy
X. Customer Service
XI. Identification of Needs and Demands of the Public
XII. Designing Deposit Schemes
XIII. Distribution Channels
XIV. Opinion Study of Customers on Deposits and Schemes
XV. Marketing of Loans
• SUMMARY AND SUGGESTIONS
I. Summary
II. Suggestions
III. Scope for further research
BIBLIOGRAPHY
ANNEXURE
Dr.D.Varalakshmi
Dr.D.Varalakshmi is an Associate Professor and department Head of the MBA Department at the Visakha Institute for professional studies, Visakhapatnam. She is having 10 years of experience in teaching. She holds MBA , M.Com. and Ph.D. degree in Finance from Andhra University. In addition to this she had published many research papers in international journals in the field of Finance. Her teaching interests include Management Accounting, Financial Management, Strategic Financial Management ,security analysis & portfolio management
Subject Covers:-
LENDING OPERATIONS OF DCCB,
• Loan Policy
• Agricultural Loans
LOAN RECOVERY PERFORMANCE OF DCCB
• Over dues
• Loan Recovery Management
MARKETING OF BANKING SERVICES: DCCB
• Concept of Marketing of Banking
• Designing Services
• Pricing the Services
This Book Useful for the students of :-
MBA, BBA, B.COM, MMM, MARKETING & so on related courses of management & Commerce ALL RELATED MANAGEMENT COMMERCE STREAMS
