This book provides an understanding of fundamental concepts in the field of marketing research and to equip the readers with research tools to conduct research and analysis for effective decision making. This book also covers comprehensively the meaning of marketing research, types of research, various marketing research designs and different ethical research methods, techniques & its applications. It will help readers to identify international research problems, develop tools & techniques for data collection. This book is useful for the courses like PGDM, MBA, B.com, M.com, BBA, etc, level seeking a thorough understanding of the development of marketing theory and practice.
Dr. Somanchi Hari Krishna
Dr. S Hari Krishna did his B. Com from Osmania University, M.B. A in Financial Management and Marketing Management from Andhra University, M. Com from Osmania University, L.L.B from Osmania University and Ph.D from Acharya Nagarjuna University and L.L.M. from Osmania University. He Qualified SLET (State level Eligibility Test) in Commerce and SET (State Eligibility Test) in Management. He has put in a huge 23 years' experience of teaching and administrative responsibilities. He Joined the Department of Business Management as an Assistant Professor in 2006 in Vignana Bharathi Institute of Technology, Hyderabad. Presently he is Associate Professor and Finance Officer. He attended many workshops, and National Conferences. He contributed Fifteen papers in national and international journals and presented Six papers in the conferences. He has published Four books. He Published four Patents. He completed 33 NPTEL courses and three course completed in ARPIT.
Dr. Vijay Kulkarni
Dr. Vijay Kulkarni has almost three decades of experience blend of Industry and education. He is masters in various disciplines such as M.S.W, PGDHRM, M.B.A, M.Com, M.M.M., M.Phil., Ph.D. He has worked in different capacities, including Director in Management Institutes. He is Government Certified Internal Auditor for ISO- 9001-2015. He is Yellow and Green Belt Holder of six sigma. He represents various national level and international level bodies . He is widely known as corporate trainer and instrumental in imparting different training programs in the area of Personality Development, Communication Skills, Team building, Key Responsibility Area (KRA) etc. His outstanding skill is in preparing need based and customized training programmes. He is passionate about “ The Bhartiya Knowledge System” and its relevance in the teaching learning process . He is recipient of various awards and to name a few Radhikabai Apte award from SPPU for securing highest marks in his domain, Best Youth leader award from ministry of HRD, Life time achievement award in Management, Ideal Teacher Award, We Care award etc.He has been awarded with “world book of record ” for his outstanding work in during the pandemic. He has published over ten different books related to the management domain. His recent book is on research methodology. Dr Kulkarni has reach experience of international collaborations, international conferences and published papers in scopes and UGC care journals. He is recognized PhD guide in various university, ten scholars have been awarded PhD under his guidance and six are pursuing their PhD. He is working as Professor and Head, Centre for Research , Ajeenkya DY Patil University, Pune.
Anil Kumar
Anil Kumar is a Senior Research fellow in the Department of Commerce, M.B. Government. P.G. College Haldwani. Pursuing PhD Qualified UGC NET JRF in December 2019 in commerce Qualified NTA NET in management in June 2020 Published 3 research papers in UGC CARE listed journals , 1 research paper in ABDC journal, 1 in Scopus indexed and 1 in web of science journal. 3 research papers in international refereed journals.
Dr. Veena Prasad
Dr. Veena Prasad Vemuri is presently working as I/C Principal in NKES College of Arts, Commerce and Science, Mumbai. She has vast experience in the field of education and research. She has written for more than 18 textbooks for Mumbai University undergraduate students. She has authored , co-authored and presented more than 50 research papers in national , international conferences. She is on the editorial board of five journals. She has won state and national awards for the contribution in education and research. So far two students have successfully completed PhD under her guidance and three are yet to submit their thesis.
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