ETHNIC IDENTITY AND PSYCHOLOGICAL WELL-BEING OF CONSUMERS A STUDY OF LITERATURE AND RESEARCH FRAMEWORK

By Dr Aadil Bashir Wani

PAPER BACK ISBN : 978-93-86789-77-8

DATE : 2018

PAGES : 1-113

EDITIONS : 1

LANGUAGE : English

Availalbe: In Stock

395 325

135 110

This current study is an examination of ethnic identity and psychological health and many other constructs related to psychological functioning have been investigated The book addresses varying degrees of the strength of the relationship between ethnic identity and the designated outcome, as well as the importance of moderating variables

The study reflects upon the vital need for researchers to operationalize ethnic identity in order to make meaningful statements about research findings, to generalize findings across studies and populations, and to separate issues that are specifically related to ethnic identity

CHAPTERS

    •    An introduction to Ethnic Identity and Psychological Well-Being     
    •    What Ethnic Identity Is and What It Is Not.     
    •    Ethnic Identity as Moderator of Stressful Demands.     
    •    Ethnic Identity and Consumer Behaviour.     
    •    Ethnic identity and Research Framework.     

Dr Aadil Bashir Wani
• Ph.D in Strategic Brand Management with topic‘Brand Equity of Saffron: An Empirical Study’ from University of Kashmir.
• Earned Meritorious Scholarship for Ph.D course funded by the University of Kashmir.
• Qualified for Assistant Professor through National Eligibility Test (NET)
• MBA marketing (major) MBA e-commerce (major) Jamia Hamdard University.
• Bachelor in Computer Applications (BCA|) from University of kashmir.
 

Subject Covers:- 
    •    An introduction to Ethnic Identity and Psychological Well-Being     
    •    What Ethnic Identity Is and What It Is Not.     
    •    Ethnic Identity as Moderator of Stressful Demands.     
    •    Ethnic Identity and Consumer Behaviour.     
    •    Ethnic identity and Research Framework
This Book Useful for the students of :- 
MBA, BBA, B.COM, BCA, MMM & so on  related courses of management & Commerce 
ALL RELATED MANAGEMENT COMMERCE STREAMS