This textbook focuses on starting and growing independent new ventures. One of the most common questions that entrepreneurship educators are asked is, Can entrepreneurship be taught? Our response is that anyone with a desire to become an entrepreneur will be more successful if he or she has taken a course on how to start and grow a new venture. While this textbook empowers would-be entrepreneurs to start and grow their new ventures, it's not only for them. Any student who reads this book will learn about the entrepreneurial process and the role of entrepreneurship in the economy.
INTRODUCTION TO ENTREPRENEURSHIP
ENTREPRENEURIAL BUSINESS ENVIRONMENT
BUSINESS PLAN PREPARATION
BUSINESS ETHICS
STRATEGIC MANAGEMENT
PROJECT PLANNING & PROJECT APPRAISAL
Dr.S.Praveenkumar is an Assistant Professor in the Centre for Tourism and Hotel Management, Madurai Kamaraj University, Madurai, Tamilnadu, India. He holds PhD in Business Administration from Madurai Kamaraj University, His area of specialization is Services Marketing and Entrepreneurship Development. He has excellent academic record, and 9 years of Industrial Experience he have been worked with various Reputed Brands in the country like HDFC Standard Life Co, Thomas Cook, Resolve Business Services and Sterling Holidays, His smart work with strong Knowledge makes him to achieve many Awards & Recognition in the company he worked with.
He has participated and presented many articles in International and National Conference and published articles in Various National and International Journals and won many Best Paper Award
He also serves as Editorial Board and Review Member in Various Reputed Journal Publishing Companies. He Holds Membership in various Professional and Academic Bodies. He has visited various countries like Australia, China, Malaysia, Singapore, Hongkong, and Many more, He Holds Black Belt I Dan in the art of Karate, in his free time, reading, riding his car, hiking in nature, and travel his pastimes. In the year ahead, He looks forward to read many books, Research journals, and informational texts. Also, he looks forward to write often and developing his own interest and skill at writing.
Subject Covers:-
This Book Useful for the students of :-
B.Com., M.Com., and MBA students and Research Scholars of all Indian Universities
