BUSINESS SUSTAINABILITY IN A GLOBALIZED WORLD: SOCIAL RESPONSIBILITY AND INCLUSIVE GROWTH

By Dr. S. M. Anas Iqbal

Dr. Shiji Prasannan

Dr. Karishma Kataria

DOI: https://doi.org/10.52458/9789349381148.2026.eb

PAPER BACK ISBN : 978-93-49381-14-8

DATE : 2026

PAGES : 1-224

EDITIONS : 01

LANGUAGE : English

Availalbe: Out of stock

0 1050

0 30

S. No.

Title

Page No.

01

A STUDY OF EFFECT OF PERSONALIZED ALGORITHMIC NUDGING ON BEVERAGE ADD-ON SALES IN DAILY FOOD ORDERS ON A MID-SIZE FOOD-AGGREGATOR AND DELIVERY PLATFORM IN INDIA

Dr. ANKITA GUPTA

SAURABH SHARMA

Dr. NARAYAN PATIDAR

1-11

02

THE IMPACT OF HEURISTIC BIASES AND PARENTAL INFLUENCE ON INVESTMENT DECISION OF MILLENNIALS FEMALE INVESTOR

Dr. SHIVANI SHAH

12-24

03

A STUDY ON FINANCIAL INDEPENDENCE AND INVESTMENT DECISION-MAKING OF WORKING WOMEN

ANKITA GOYAL

Dr. H.L .ANIJWAL

25-31

04

WOMEN’S ROLE IN BANKING: A HOLISTIC ANALYSIS OF EMPOWERMENT AND PROGRESS

Dr. CHANDANI SRIVASTAVA

Dr SHILPI SAXENA

RAGHVENDER SINGH YADAV

32-38

05

SUSTAINABLE GLOBAL BUSINESS PRACTICES AND INCLUSIVE GROWTH: AN INDIAN BANKING SECTOR PERSPECTIVE, A COMPARATIVE ANALYSIS OF SBI AND HDFC BANK

ANJALI RAGHUWANSHI

39-44

06

THE ROLE OF NGOS IN COMMUNITY DEVELOPMENT: A COLLABORATIVE CSR INITIATIVE ON WOMEN EMPOWERMENT AND SLUM CHILDREN WELFARE

JAYA ACHARJEE 

45-49

07

A RESEARCH STUDY ON THE ROLE OF DIGITAL BANKING IN SHAPING CUSTOMER SATISFACTION

AASHIQ HUSSAIN THOKER

Dr. S.M.ANAS IQBAL

50-58

08

A STUDY ON WORK-LIFE BALANCE OF INDIAN WOMEN ENTREPRENEURS

BHAWANA MALVIYA

Dr. MAMTA PANDEY

59-65

09

A COMPARATIVE STUDY OF CORPORATE SOCIAL RESPONSIBILITY PRACTICES: INDIA AND DEVELOPED ECONOMIES

SAKSHI KAUL

Dr. S.M. ANAS IQBAL

66-75

10

PERCEPTION AND MOTIVATION TOWARD MENOPAUSAL WELL-BEING: A COMMUNITY HEALTH STUDY IN RURAL INDIA

CHARU JAIN

SIDDHARTH JAIN

76-80

11

RAPE OFFENCES IN INDIA: A COMPARATIVE STUDY OF PRE-NIRBHAYA AND POST-NIRBHAYA CASE

Dr. MANMOHAN JOSHI

PUNEET PATHAK

81-84

12

ASPECTS OF CHALLENGES AND BARRIERS: AI TEACHER AND HUMAN TEACHER

SUBHRAJIT CHAKRABORTY

85-93

13

USER EXPERIENCE ON NET-BANKING ON CUSTOMER SATISFACTION IN NET-BANKING

KRISHNA RAJ SINGH TOMAR

94-101

14

CONSUMER BEHAVIOR TOWARDS DIRECT-TO- CONSUMER (D2C) AGRI BRANDS

AMIT PATIDAR

102-106

15

AI ML AND EMERGING TRENDS 

Dr. AMIT PHILLORA

AKANSHA SHEKHAWAT

107-111

16

DEMOGRAPHIC AND PERSONALITY DETERMINANTS OF BEHAVIORAL BIASES: AN EMPIRICAL STUDY WITH REFERENCE TO MUMBAI (BHARAT) INDIA

SAMKITA JAIN

Dr. DHARMENDRA MEHTA

112-124

17

THE IMPACT OF INFLUENCER MARKETING ON BRAND SWITCHING BEHAVIOR OF GEN Z CONSUMERS 

GARIKAPATI RAMYA SREE

125-131

18

ROLE OF EMOTIONAL INTELLIGENCE IN BALANCING EMPATHY AND AUTHORITY IN LEADERSHIP 

KHUSHI MAHADIK

SIDDHARTH JAIN

132-137

19

A STUDY OF FINANCIAL LITERACY AND INVESTMENT AWARENESS AMONG YOUTHS IN INDORE  

PRIYAL DUBEY

AKSHARA SAHU

EESHA SHUKLA

138-145

20

GROWTH OF DIGITAL WALLETS (PHONEPE, GOOGLE PAY, PAYTM)

ISLAVATH UMASRI

Dr.K.V.V. RAJU

146-149

21

DATE SEEDS: A PLEASANT AND HEALTHFUL ALTERNATIVE TO COFFEE - COMPREHENSIVE RESEARCH REPORT

NISHA KUMARI SINHA

MACHHI ADITYA DILIP

Dr. ASHUTOSH SHUKLA

150-162

22

A STUDY ON EFFECT OF AI TOOLS ON STUDENT’S LEARNING AND ASSIGNMENTS

Dr. POONAM JADHAV

NEHAL BOBDE

 YASHASVI GANDHI

163-170

23

DECODING LANGUAGE DEVELOPMENT: NOAM CHOMSKY’S VIEWS ON LANGUAGE DEVELOPMENT

Dr. NARESH KUMAR

171-180

24

EXPLORING PROLONGED GRIEF AS A STRESSOR DURING AND AFTER PANDEMIC

Prof. ABHA SHARMA

Ms. ABIRA SHARMA

181-191

25

INFLUENCE OF THE SDGS ON PARADIGM SHIFT IN GLOBAL BUSINESS PRACTICES

VIKTOR SAVCHENKO

192-194

26

ROLE OF AI IN INDIA’S GROWTH STORY

Dr. PRASHANT KHARAT

195-198

27

EXPLORING INCLUSIVE GROWTH THROUGH TRIBAL TOURISM: AN EXPLORATORY STUDY (WITH SPECIAL REFERENCE TO JHABUA DISTRICT OF MP-BHARAT)

Prof. DHARMENDRA MEHTA

Prof.  NAVEEN K MEHTA

AJAY JAISWAL

Dr. RAJESH KUMAR MEHTA

199-208

28

Hkkjrh; Kku ijaijk vkSj okf.kT;

“kkyw fiifj;k

M‚- Le`fr tSu

209-214

29

Lo;a lgk;rk lewgksa }kjk xzkeh.k efgykvksa ds vkfFkZd l'kfDrdj.k dk v/;;u

es?kk lksyadh

M‚- ,p- ,y- vuhtoky

215-216

 

AUTHOR PROFILE

217-218

Dr. S. M. ANAS IQBAL

Dr. S. M. Anas Iqbal is presently rendering his services as Director (Academics) & Professor at Vishisht School of Management, Indore. He is a Visiting Professor of Review of Published Literature for Ph.D. coursework at Devi Ahilya University, Indore. He is a post-graduate and Doctorate in Commerce from AMU Aligarh, along with double MBAs from Symbiosis, Pune, and Asian International University. He served as an Economic Consultant at the Planning Commission, Govt. of India, New Delhi. Dr. Iqbal has authored more than 70 socio-economic papers and articles in reputed national journals and magazines and is a freelance writer for leading newspapers like Amar Ujala, Dainik Jagran, The Tribune, Hindustan Times, and Jansatta. He specializes in financial management, global business laws, and international economics. Dr. Iqbal is an approved Doctoral Guide in Commerce and Management at Devi Ahilya University, Indore, and has attended numerous national and international conferences, seminars, and workshops in India and abroad. He is committed to social causes and runs organizations like TEARS (Towards Education and Responsible Society) and Unity Educational and Welfare Society. Dr. Iqbal has authored 22 books, including Opportunities and Challenges in the Global Business and Global Business Laws and Taxation. He is the recipient of prestigious awards like the "Bharat Vidya Shiromani Award" and "Bharat Gaurav" and is a member of renowned associations, including the All India Commerce Association and the Confederation of Indian Industries. Dr. Iqbal has delivered lectures as a Resource Person at many UGC-sponsored workshops and participated in panel discussions on socio-economic issues on platforms like NDTV Profit and DD News.

Dr. SHIJI PRASANNAN

Dr. Shiji Prasannan is a senior academician, researcher, editor, and academic administrator with more than twelve years of extensive experience spanning higher education, institutional governance, research supervision, and corporate finance. She holds a Doctor of Philosophy (Ph.D.) in Commerce from Vikram University, Ujjain, with her doctoral research focusing on the financial performance of private real estate companies. She also holds an MBA in Financial Administration and a Bachelor's degree in Commerce with specialization in taxation. Dr. Prasannan is currently serving as an Assistant Professor of Management Studies in Parul University and has held key academic and leadership positions including Head of Department, Academic Coordinator, Placement Coordinator, and Specialization Coordinator. She has played a pivotal role in academic planning, curriculum delivery, faculty development, student mentoring, and industry–academia collaboration. She is an active core member of NAAC accreditation teams and IQAC cells, contributing significantly to institutional quality assurance, academic audits, and compliance with national and international accreditation standards. A prolific researcher, Dr. Prasannan has authored and edited a substantial body of scholarly work, including 18 research papers, case studies, book chapters, monographs, and an internationally published edited book. Her research interests include financial management, accounting, fintech, financial markets, data privacy, artificial intelligence in finance, blockchain, and emerging technologies in management. Her work has been published in peer-reviewed national and international journals and presented at reputed international and national conferences.In addition to her academic contributions, Dr. Prasannan is actively engaged in innovation and intellectual property creation. She holds a UK-granted registered design, has published patents, and has been awarded international copyrights, reflecting her interdisciplinary approach that integrates finance, technology, and applied research. She has also served as a managing editor and editorial contributor for academic conferences and scholarly publications. As an editor, Dr. Prasannan brings strong methodological expertise, editorial precision, and a deep understanding of interdisciplinary research standards. Her editorial work is guided by a commitment to academic integrity, originality, and the dissemination of high-impact research, making her a respected contributor to edited volumes and scholarly publishing initiatives in management, commerce, and technology-driven disciplines.

Dr. KARISHMA KATARIA

Dr. Karishma Kataria is a distinguished academician and finance professional, currently serving as a Finance Faculty at Amity University, Indore. She holds a Ph.D. in Commerce from Devi Ahilya Vishwavidyalaya (DAVV), Indore, and possesses a strong academic foundation with an M.Com. from Chhatripati Sahu Ji Maharaj University, Kanpur along with a Postgraduate Diploma in Management (PGDM), specializing in Finance and Marketing from SRMCEM, Lucknow. Complementing her academic qualifications, she also holds Diplomas in Business Communication and Digital Marketing, reflecting her interdisciplinary orientation and industry relevance. With over a decade of rich academic experience, Dr. Kataria has developed core expertise in Financial Management, Marketing Management, Digital Finance, and Contemporary Business Practices. She is deeply involved in teaching, curriculum delivery, student mentoring, and academic development, consistently striving to bridge the gap between theoretical concepts and real-world business applications. Dr. Kataria is an active researcher and academic contributor, having authored and co-authored several research papers published in reputed national and international journals. She has presented scholarly work at numerous National and International Conferences, and has regularly participated in Faculty Development Programs (FDPs), workshops, and seminars, keeping herself aligned with evolving trends in finance, marketing, and management education. Her academic interests extend to financial inclusion, digital finance, consumer behavior, marketing analytics, and emerging business models, where she encourages analytical thinking and research-driven learning among students. Known for her student-centric teaching approach, she emphasizes critical reasoning, ethical business practices, and professional competence. Dr. Kataria is also committed to academic excellence, continuous learning, and effective mentoring, guiding students in research projects, presentations, and career development. Her dedication to teaching, research, and institutional growth positions her as a valuable asset to the academic and management education ecosystem.